

George Washington is wearing his family crest on the breast of his sweater vest, which is also believed to have influenced the American flag’s iconic stars and stripes.

Abraham Lincoln wearing red is a nod to his posthumous embrace by the Republican Party, which claims Lincoln as its moral founding figure.

Lincoln lived in a more modern time than Washington or Franklin did. Gloves— especially leather—were more commonly used and commercially available in the mid- 19th century. This is why Lincoln is the only one painted wearing a traditional golf glove.

The luxury brand, Louis Vuitton, was founded in Paris in 1854, while Lincoln was politically active in the United States.

During Dwight D. Eisenhower's presidential term, he had a putting green installed at the Whitehouse. He helped popularize the sport of golf after WWII, playing over 800 rounds of gold during his presidency.
Whether it be politics, business, or finance, many decision makers create deals during a game of golf. Business leaders call it “the 19th hole” — where real conversations and agreements happen off the record.

Lincoln, Franklin, and Washington each contributed to driving America through defining moments in its history. Franklin laid the intellectual and diplomatic foundation for independence, Washington led the fight for freedom and established presidency, and Lincoln preserved the Union during civil war and ended slavery. Each of these men were behind the wheel and contributed heavily to the future of America.

When Tiger Woods turned pro in 1996, he immediately signed a $40 million deal with Nike — unprecedented for golf.
Other companies like Rolex, Mercedes- Bez, Adidas, and Puma began to see golf as a global marketing platform.
When Tiger won the 1997 Masters Tournament at 21, he became the first man of color to win the title — at Augusta National, a course with a deeply racist history.
Tiger's influence shifted golf's image from country club exclusivity to a global, diverse, modern sport attracting new audiences, new money, and new energy. Tiger’s multicultural background enabled him to be a bridge between golf and a wider audience both racially and economically.

Historically, leisure sports like golf were reserved for the wealthy and powerful. By placing America’s power players on a fairway, this painting nods to how influence and play have always gone hand-in-hand — whether in powdered wigs or polos.

After the Jacobite uprising in the 18th century, the British Crown banned tartan patterns for nearly 40 years to crush Highland identity. Plaid was then worn as a rebellion. Each of these three men were founders and by nature rebellious to the existing status quo.

Benjamin Franklin is dressed in green, the color of money. Franklin is on the $100 bill, and built a fortune from his printing empire.
Forefathers
This is Abraham Lincoln, Benjamin Franklin, and George Washington. Hover and tap to learn their story...