Color psychology suggests that different colors can have an impact on our moods, feelings, physiology and even behaviors. The color pink, for example, is thought to be a calming color associated with love, kindness and tranquility.
In 1978, Alexander Schauss, showed that the color pink has a physical affect on his test subjects and even influenced the cardiovascular system. Merely staring at page of light pink paper had "a significant effect on lowering the heart rate, pulse, respiration and even muscle strength as compared to other colors." The specific shade is called Baker Miller Pink, after the institution where it was first tested.
After these results - intuitions put this shade of pink to work in prison cells, drunk tanks, and psych wards with initial positive results.
The head football coach of the University of Iowa, who also had a masters degree in Psychology, weaponized this information by having the locker rooms of visiting teams painted pink; pink urinals, pink sinks- everything. Eventually, other college teams started to follow suit, even teams in the United Kingdom were doing this. Due to this, governing bodies of these athletic institutions actually introduced a rule that both locker rooms must to be painted the same color at every stadium.
Colors have certain affects on our emotional state. The next time you see Baker Miller Pink, take a minute to see if it makes you feel a certain way.